![]() Sometimes slogans and taglines take months of research, ideation, and testing to decide. ![]() Slogans and taglines are fundamental identity content for brands - the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger brand awareness and persuasion. You don’t need both a slogan and a tagline, but whatever you use must stand out and summarize your brand’s reason to be in just a few words. Brand taglines and slogans… on the radio, on billboards, on TV at the end of commercials, in newsletters and social media… the slogan is what you stand for, and the tagline is the stamp at the end.
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